Supported by the European Union (EU), EIT Food is the world’s largest food innovation community – its mission is three-fold aiming at healthier lives through food, a net zero food system and reducing risk for a fair and resilient food system. Its Consumer Observatory is Europe’s central hub for current and future consumer insights on agrifood topics. The observatory has identified general and consumer-specific trends and other driving forces, which were used as a starting point for this scenario work. During the summer and autumn 2024, Insight Foresight Institute organised online workshops to develop four alternative future scenarios and their implications to stakeholders.

Scenarios are not predictions of the likely future, but they depict possible futures. Exploring alternative scenarios helps to expand one’s own span of observation further towards the future, and to possible threats and opportunities that otherwise might not be in the immediate attention span, or just being excluded for being unlikely. While the scenarios often consist of a possible future state and the pathway from the present to that future, in this case, our narratives of the future (written in the present tense, as if we were already in the future) describe each a different day in 2035.

The work focuses on the futures of food consumption and the agrifood ecosystem in 2035 in Europe, specifically with regards to emerging technological opportunities for new products and retail experiences as well as to (un)sustainable and (un)healthy consumer choices. These dimensions provided a structure that ensured that each of the four scenarios was truly different:
• Scenario A: GREEN AND ME - A Day in European High-Tech Food Ecosystem in 2035
• Scenario B: FRUGAL AND LOCAL - A Day in European Localized Food Sector Driven by Community Values in 2035
• Scenario C: COST AND CONTROL - A Day in European Decayed Food Ecosystem Focused on Industrial Efficiency in 2035
• Scenario D: HIGHS AND LOWS - A Day in European Unequal High-Tech Food Ecosystem in 2035.
We conclude the paper by reflecting on the scenarios and their implications to decision-makers today.

This foresight study's purpose was to anticipate future challenges for consumer policy in the context of the twin transition and the short- and long-termed impacts of the COVID-19 pandemic on consumer behaviour, consumption patterns and markets in Europe with a time horizon of 2025 to 2030. In order to find answers to the complex questions of uncertain future developments the foresight team combined several approaches of foresight for anticipatory governance. This includes a systematic horizon scanning of existing reports for weak signals of change in all fields of society such as societal developments, technology, economy, environment, policy and values. The literature and data based information collection was combined with explorative exercises like a scenario development, a visioning process and a gap analysis to develop new ideas for policy options. The engagement of stakeholders and experts on consumer policy was crucial throughout the whole process, in particular for the analysis of influencing factors, alternative scenarios and suggestions for policy actions. 

With its anticipatory and exploratory nature, the study was a pilot project for the implementation of comprehensive strategic foresight in DG JUST. Accordingly, the project was also used to build capacity for foresight in dealing with future uncertainty. Representatives of several departments of the DG actively participated in the workshops in all four steps of the process and thus got to know and tested the methods of foresight. These include participatory and qualitative foresight methods such as horizon scanning and scoping for identifying key future trends, scenario and vision development for exploring different possible futures and identifying challenges, and roadmapping approaches for developing options for action. Another important
element of the study was the intensive involvement of stakeholders in all steps of the process, especially in the development and discussion of future scenarios and in the development of new policy ideas.

The DG can use the various results of the Foresight process for the further future-proof implementation of the New Consumer Agenda. The trends examined for the scenarios can be reviewed at regular intervals with regard to new developments and impacts on consumption and consumer protection. The scenarios provide an overview of possible futures of consumption in Europe after the COVID-19 pandemic and serve for exploring the scope of possible developments. The visions for consumer protection and empowerment, especially of vulnerable groups and consumers with special needs, summarise stakeholders' expectations for consumer policy in the next 10 years. The action fields prioritised together with stakeholders for consumer policy in and after the pandemic and the ideas for policy actions can now be used by the EC to set its own priorities and develop ideas into concrete actions. The EC may not want to take up all the ideas presented here, but the suggestions can provide guidance on which issues are of high importance from a stakeholder perspective in the COVID-19 crisis.

This foresight study's purpose was to anticipate future challenges for consumer policy in the context of the twin transition and the short- and long-termed impacts of the COVID-19 pandemic on consumer behaviour, consumption patterns and markets in Europe with a time horizon of 2025 to 2030. 

In order to find answers to the complex questions of uncertain future developments the foresight team combined several approaches of foresight for anticipatory governance. This includes a systematic horizon scanning of existing reports for weak signals of change in all fields of society such as societal developments, technology, economy, environment, policy and values. The literature and data based information collection was combined with explorative exercises like a scenario development, a visioning process and a gap analysis to develop new ideas for policy options. The engagement of stakeholders and experts on consumer policy was
crucial throughout the whole process, in particular for the analysis of influencing factors, alternative scenarios
and suggestions for policy actions. 

With its anticipatory and exploratory nature, the study was a pilot project for the implementation of comprehensive strategic foresight in DG JUST. Accordingly, the project was also used to build capacity for foresight in dealing with future uncertainty. Representatives of several departments of the DG actively participated in the workshops in all four steps of the process and thus got to know and tested the methods of foresight. These include participatory and qualitative foresight methods such as horizon scanning and scoping for identifying key future trends, scenario and vision development for exploring different possible futures and identifying challenges, and roadmapping approaches for developing options for action. Another important element of the study was the intensive involvement of stakeholders in all steps of the process, especially in the development and discussion of future scenarios and in the development of new policy ideas.

The DG can use the various results of the Foresight process for the further future-proof implementation of the New Consumer Agenda. The trends examined for the scenarios can be reviewed at regular intervals with regard to new developments and impacts on consumption and consumer protection. The scenarios provide an overview of possible futures of consumption in Europe after the COVID-19 pandemic and serve for exploring
the scope of possible developments. The visions for consumer protection and empowerment, especially of vulnerable groups and consumers with special needs, summarise stakeholders' expectations for consumer policy in the next 10 years. The action fields prioritised together with stakeholders for consumer policy in and after the pandemic and the ideas for policy actions can now be used by the EC to set its own priorities and develop ideas into concrete actions. The EC may not want to take up all the ideas presented here, but the suggestions can provide guidance on which issues are of high importance from a stakeholder perspective in the COVID-19 crisis.

Airborne transmission is considered one of the most common ways of transmitting respiratory viruses. The reach of airborne pathogens and persistence of aerosolized particles suspended in the air are a significant concern for the spread of pandemic and seasonal respiratory diseases. This is particularly relevant in indoor spaces where most respiratory infections occur. Controlling the transmission of airborne pathogens is therefore a cornerstone of public health efforts to manage and prevent the spread of infectious diseases, ensuring safety and health for individuals and communities. Technologies that allow such control are essential to address the challenge.

This report is the output of a comprehensive study which evaluates the potential of the current technology landscape for suppressing indoor airborne pathogen transmission. The analysis outlines two main technology groups: those for detecting airborne pathogens and those for decontaminating air and surfaces. It identifies several key technologies in each group, and assesses their maturity, impact, and potential priority for funding. It outlines the drivers, enablers, and barriers for the development and adoption of these technologies, providing insights into factors that may influence their future implementation. It also explores forward-looking perspectives with scenarios for future health crises and offers recommendations for policy and research to address the challenges and leverage the opportunities in the field of indoor air quality.