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    INNOVATION LANDSCAPE 2040

    Exploring & monitoring changing conditions, trends and needs for the region of Central Macedonia

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    As innovation has a profound impact on many aspects of political, economic, social, and
    geostrategic environment worldwide, the Region of Central Macedonia closely follows the
    developments, trends and variables that favor and support it or negatively affect its development.
    Stakeholders, private and public sector executives and citizens, explored through a
    participatory and dynamic process (Thematic Participatory Workshop) the variables that will
    affect the innovation and entrepreneurship environment of the region by 2040, identified their
    dynamics and evaluated their interaction. The findings were the input of the working group
    for the development of five scenarios that will determine the future of innovation in Central
    Macedonia over the next fifteen years. Building upon scenario-driven insights, seven strategic
    policy recommendations have been formulated to systematically strengthen regional resilience
    mechanisms and prepare communities for diverse conditions across different alternative
    futures (five scenarios): Development, Collapse, Transformation and Discipline.
    The seven examined Megatrends that directly or indirectly affect the region and may affect
    innovation developments are Climate Change & Environmental Degradation, Resource
    Depletion, the Demographic Problem, Urbanization and Growth of the Middle Class,
    Technological Explosion, Hyperconnectivity and Cybersecurity, the Dawn of the Global
    South and Polarization. Digital transformation, changes in the employment model, digital
    nomads, the rise of populist parties and woke agendas, trust in institutions, urban farming, a
    shift in urban agriculture, pressure on social welfare systems and the health sector, geopolitical
    turmoil, brain drain, crowdfunding, tightening of the legislative framework for the protection of
    intellectual rights and personal data, strict environmental regulations and greenwashing will
    be some of the effects of these forces.

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    In a narrow context, scanning the future identified four Drivers of Change that have a significant
    impact on the area of innovation and require the attention of policymakers: (a) Political Unrest
    and Confused Democracy, (b) Employment 4.0: Transition to new work conditions, (c) The
    Era of Convergence: Digital Superiority and Skills, and finally (d) Social Values as a Lever
    for Legislative Change."
    However, the innovative environment in the future can be identified through a wide range of
    scenarios. The need to develop a set of distinct scenarios led to the study of uncertainties
    that affect the environment in an unpredictable way, interact with each other drastically and
    play a key role in understanding the conditions that will be created in the future of innovation
    in the region, and in choosing five uncertainties that their developments over time define the
    futures we chose, as most likely to shape the innovation and entrepreneurship ecosystem in
    the region of Central Macedonia. The five Uncertainties highlighted by the working group are:
    [1] Political and Geopolitical Uncertainty: Buckle up, turbulence expected
    [2] Business Uncertainty: Anticipated Outcomes and Corporate Transformations
    [3] Regulatory Frameworks for Innovation: Ethics Considerations, Strategic Directions
    and Development
    [4] Navigating the Era of Disconnection: Addressing Workplace Loneliness and Social
    Uncertainty [5] The Impact of Climate Change on Tourism.

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    This study was realized for the Region of Central Macedonia, GR and was co-funded from the European Union (ΕΣΠΑ 2021-2027)

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