Filippo Giustini
Design strategist, farmer, apprentice magician. I am passionate about people's stories and dreams. Sometimes I go to the future, the rest of the time I spend in the countryside at Marchisoro Farm.
Founder & Strategic Designer – Marketing Toys SRL Società Benefit | Business Design & Futures Thinking
🔍 Exploring change, shaping futures, designing meaning.
I am a strategic designer, business consultant and futures thinker based in Tuscany, Italy. As the founder of Marketing Toys, a benefit company and creative studio, I work at the intersection of business innovation, storytelling, and social transformation.
My approach blends design thinking, systems innovation, and narrative foresight to support organizations in navigating uncertainty and unlocking meaningful futures. From regenerative tourism and rural development to ethical branding and participatory strategies, I collaborate with institutions, entrepreneurs, and communities to imagine, prototype, and activate visions that matter.
I believe in futures as tools for empowerment, imagination as infrastructure, and co-creation as a political act.
🧩 Areas of focus:
• Futures literacy & speculative design
• Strategic communication & narrative transformation
• Regenerative business & rural innovation
• Co-design methodologies & community engagement
💡 Currently exploring:
How can we design futures that are both desirable and attainable?
How might resilient storytelling help reconnect people to places, identities, and ecosystems?